Building TDCSS’s Brand Online & In-Person
My Role
Branding, Web Design & Development, Social Media, Graphic Design
Terrace and District Community Services Society (TDCSS) is a charitable organization, providing essential services to individuals experiencing challenges with housing, independent living and substance use.
These Terrace folk are commendable and ever so humble.
I worked with the members of Terrace and District Community Services Society (TDCSS) to build the visual brand and establish an online presence.
We built a new website, with the intentions to: help the public access their services quickly and easily, reach potential donors, and share news and updates with the community.
We’ve done all sorts of designs and campaigns, for promotion across the website, emails, social media, presentations and events.
This project came through Detail Communications & Consulting. They’ve done wonders to support how TDCSS positions themselves on their journey as a nonprofit.
Events
I supported TDCSS with their fundraising and membership campaigns by developing: landing pages, social media strategy, and branded event materials.
The fundraising landing page maximized impact by highlighting polled data about youth in the community and featuring an embedded donation platform. The membership page streamlined sign-ups.
Campaign Results:
- Website Visits ↑75%
- Landing Page Visits ↑150%
- New Memberships ↑207
- Donations ↑2.75x
- Social media became the top referral source for website visits and lead generation
Brand Guide
I put together a brand guide for the organization to reference, outlining how to use the logos, colours, fonts, and icons.
The guide also uses mood boards and provides examples for use on the website.
Here’s the short version!
