Building TDCSS’s Brand Online & In-Person

My Role

Branding, Web Design & Development, Social Media, Graphic Design

Terrace and District Community Services Society (TDCSS) is a charitable organization, providing essential services to individuals experiencing challenges with housing, independent living and substance use.

These Terrace folk are commendable and ever so humble.

I worked with the members of Terrace and District Community Services Society (TDCSS) to build the visual brand and establish an online presence.

We built a new website, with the intentions to: help the public access their services quickly and easily, reach potential donors, and share news and updates with the community.

We’ve done all sorts of designs and campaigns, for promotion across the website, emails, social media, presentations and events.

Events

I worked with TDCSS to support their fundraising and membership campaigns, developing landing pages, social media strategies, and branded event materials.

We approached this as a full campaign, making sure everything—event materials, social media, and the landing page—worked together for a common goal. From how people first interacted with TDCSS at an event to what they saw when they visited them online, everything was designed to build excitement in the community about the new projects and to encourage memberships and donations.

Redesigning the landing page for better engagement

TDCSS was running a fundraising campaign to build a new social services wing. They were doing amazing work on the ground, rallying their community, and sharing their mission. But their campaign landing page wasn’t converting visitors to donations.

Once we had real data on how visitors were interacting with the page, here’s what I found and how we turned it around…

People weren’t looking at the images.

The impressive project renderings were tucked away in a carousel. I could see that visitors were scrolling right past.

I knew these images could help showcase this campaign as a real, tangible plan, so I gave them more visual real estate, filling the page as you scroll through.

Visitors were zooming through the page and then leaving.

I thought about what would help donors and sponsors pause and really feel like this was a project worth supporting.

The organization had impact reports, so I pulled out key stats—quick, easy-to-love data points that showed the difference this project could make.

We lost them before the donation.

Instead of sending them to the donation platform, we embedded a simple donation form right on the landing page.

Campaign Results:

Website Visits ↑75%
Landing Page Visits ↑150%
New Memberships ↑207
Donations ↑2.75x
Social media became the top referral source for website visits and lead generation