Strategic Website Design for Small Businesses
Reach your dream clients with a website that's tailor-fit for your small business.
Your website should not only be beautiful, but also designed to perform well and support your business goals.
Benefits of a custom online presence:
- Position yourself as the go-to, inspiring trust and helping clients to feel confident choosing you.
- Make it a breeze for your visitors to find what they need and click those buttons you want them to click.
- Boost your online visibility, helping potential clients to find you easily when searching for services like yours.
An overview of our website
process:
- Strategy development
- SEO-friendly copywriting
- Mockup
- WordPress development
- Analytics
- Training & support
- Maintenance
- Sprinkle in 1:1 sessions
To kick things off, I invite you into our shared project portal. It’s a space where I’ve outlined each step of our process together.
This is great for keeping myself organized, and especially useful to collaborate with you, the business owner. In between our meetings, you can always see what’s happening, what’s next, and chime in with your thoughts.
Your business website, reimagined.
Most growing businesses already have a website. They’re established in their industry and known for their great work.
But something isn’t clicking online, and it’s holding back the results they want. Often, what’s missing is in the delivery. We bridge the gap between interest and action, tuning in to what sets you apart and why people are going to love it.
With intentional, strategy-backed design choices, we fine-tune your website to improve your chances of being found, connect with curious potential clients, and spark their excitement to work with you.
You've got questions and I've got answers
How much does a website package cost?
My website packages range from $5,000 to $10,000+, depending on the scope of your project and the features you need. Every package includes website design, foundational SEO, WordPress website development, lifetime access to Elementor Pro, two weeks of offboarding support, and the option to add a monthly care package. The main factors that affect the price are the copywriting approach, number of pages, and any custom features. Here’s a breakdown of what to expect:
| Investment | What’s Included (In Addition to the Above) |
| $5,000 Website | Give your business a strong online presence backed by strategy and love. Includes up to 5 pages, where you provide the copy or hire a copywriter. I’ll make sure the content is thoughtfully structured and optimized for SEO so your website can be found by your ideal clients. |
| $6,000 Website | Includes up to 5 pages with my copywriting services. I’ll guide you with prompts and questions designed to pull out the most important details about your business—the things only you, as the expert, know best. From there, I’ll shape your content to be well-written, on-brand, and SEO-optimized. |
| $7,000 – $10,000+ Website | For more extensive websites with 6+ pages, advanced functionality, special features, or custom graphics. This package is tailored to meet your specific needs and goals. Together, we’ll make something seriously awesome. |
What’s included in foundational SEO?
All my website packages include foundational SEO (unless you choose to hire a dedicated SEO expert), because I want to set you up for success. I don’t believe in creating a website without an SEO backbone that helps attract more business.
I call it ‘foundational SEO’ because it’s all about building a strong base for your website’s visibility right from the start. Here’s what it includes:
- Keyword research: I’ll identify the best keywords for your services and location, choosing keywords for each page based on its specific goals.
- On-Page SEO: I’ll write meta descriptions, titles, headings, image alt text, and optimize your page content to work well with your chosen keywords.
- Google Analytics & Google Search Console Setup: I’ll set these up to help you monitor your web traffic and start gathering helpful insights starting on launch day.
You’ll walk away with a website that’s optimized for better visibility by your ideal clients. Still, the world of SEO is vast and complex, and I always recommend working with a dedicated SEO specialist if you’re looking for ongoing services. I’m happy to refer you to my trusted SEO partners, just ask.
What are my options for copywriting?
While I’ll make your website look amazing and follow best practices for high-converting design, the written content is just as important for helping us reach your goals. Here are two options I offer when it comes to copywriting:
- Write the copy yourself: If you feel confident writing your own content, you’re welcome to provide it by an agreed deadline. Just keep in mind that if it needs significant reworking, it may lead to delays or additional costs.
- Add copywriting to your package: I offer in-house copywriting services as an add-on to your website investment. We’ll start by gathering everything we can from your existing website and our kick-off call. Then, we’ll send you a list of topics or questions for any information we still need — especially the details only you, as the expert, know intimately. From there, we shape and refine your content to make sure it’s well-written, on-brand, and SEO-optimized.
Not sure which option is best for you? We’ll talk about it on our consult call so you can make the right choice for your timeline, budget, and comfort level.
Do you offer logo design or branding?
Yes — I offer a light branding package as an optional add-on to your website investment, typically priced at $1,000. It’s a great fit if you want your site to feel more cohesive and professional, but don’t need a full-on brand overhaul.
The package includes a custom type-based logo, a curated font and colour palette, and a 1-page brand guide to help keep everything consistent. Type-based logos use your business name (no icon), and I do subtle hand-drawn edits to give it a bit of personality that reflects your brand.
It’s a good option if you’re not loving your current logo, or never really had one, and want something clean and timeless— something that works across your website and beyond.
Want to see what that kind of logo looks like? Here are a few examples:
_cut.png){kind=logo}
Got more questions? Email me at erika@erikakehler.com
